“General Manager Li, another agent has opened in the eastern part of the city, and now market prices are in complete chaos!”
The sales manager urgently reported to me.
This was already the third such message I’d received this year.
As the regional general agent for this brand,
I had invested significant funds in market development, yet the manufacturer kept authorizing new agents in the same city,
Leading to cutthroat competition and profit margins being squeezed to almost zero.
What worried me even more was the quality issues with our current supplier’s products.
Battery life failed to meet standards, charging ports were prone to loosening, and customer complaints kept pouring in.
I realized we had to find a rechargeable torch light factory that could both guarantee quality and maintain reasonable agency policies.
The Turning Point: An Industry Exchange Event
At an industry exchange during the Shenzhen Lighting Exhibition, a colleague recommended GHS to me.
“They are not only a fully integrated rechargeable torch light factory , but more importantly, their agency policies are very standardized.”
The Investigation: Visiting a Professional Rechargeable Torch Light Factory
With great anticipation, I visited the GHS rechargeable torch light factory .
Entering the production workshop, the scene before me was astounding:
“We are a fully integrated rechargeable torch light factory ,” Production Director Chen explained.
“From battery cell production to finished product assembly, every process is completed in-house.
More importantly, we strictly enforce the ‘one city, one agent’ agency policy.”
The Advantage: Unique Agency Model
What impressed me most was their agency policy. Director Chen stated earnestly:
“We appoint only one agent per city, signing exclusive regional protection agreements.
Our rechargeable torch light factory firmly believes that only by protecting our agents’ interests can we achieve long-term mutual success.”
He further explained:
– Strict prohibition of cross-regional sales
– Unified market retail pricing
– Market protection support
– Shared marketing resources
The Strength: Quality Assurance Through Full Supply Chain
By the production line, I observed:
– Self-developed battery management systems
– Automated battery cell production lines
– Precision injection molding workshops
– 100% product aging tests
“Because we are a fully integrated rechargeable torch light factory , we can strictly control quality at every stage,” Director Chen stated confidently.
The Transformation: From Crisis to Renewal
Now, one year after becoming the exclusive agent for the GHS rechargeable torch light factory :
– Market prices have stabilized
– Profit margins have returned to reasonable levels
– Customer satisfaction has reached 99%
– There are no more worries about cutthroat competition
Last week, the competitor who had previously engaged in cutthroat competition with me approached me and remarked say,
“You’ve found a rechargeable torch light factory that truly understands how to protect its agents.”
Even more gratifying, the GHS rechargeable torch light factory recently launched a new agent support program, including:
– Priority access to new product launches
– Advertising cost support
– Sales staff training
– After-sales service support
Choosing the GHS rechargeable torch light factory made me understand that an excellent supplier must not only provide good products
But also have a win-win cooperation philosophy. A fully integrated factory that values its agents’ rights is a partner worth entrusting for the long term.
#RechargeableTorchLightFactory #FullIndustryChain #ExclusiveAgency #QualityAssurance
(This article is adapted from real agency experiences.)
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