A Case of Malicious Competition Led Me to a Genuine 2000 Lumen Torch Light Factory

“General Manager Chen, another agent has opened in the eastern part of the city, and now the market price war is getting out of hand!”

The sales manager’s urgent report kept me up at night.

This was already the fifth time this year that agent cutthroat competition had caused market price chaos.

What worried me even more was the inconsistent quality of our current supplier’s 2000 lumen torch lights.

Some products failed to deliver the promised brightness, while others had poor heat dissipation performance,

Resulting in consistently high customer complaint rates.

As a regional general agent, I realized we had to find a 2000 lumen torch light factory that could both guarantee product quality and maintain a standardized agency system.

The Turning Point: An Unexpected Discovery at an Exhibition

At the Guangzhou International Lighting Exhibition,

I was drawn to the crowd at the GHS booth.

They were demonstrating waterproof and drop tests on a 2000 lumen torch light, and the product performance was impressive.

“We are a fully integrated 2000 lumen torch light factory,” Marketing Director Lin explained.

“More importantly, we strictly enforce the ‘one city, one agent’ policy, ensuring every agent can maintain reasonable profit margins.”

The Investigation: Visiting a Professional 2000 Lumen Torch Light Factory

With mixed feelings of hope and doubt, I visited the GHS 2000 lumen torch light factory. On the automated production line, I observed:

“From LED chip packaging to optical lens design, all core processes are completed in-house,”

Director Lin said, pointing to the production line. “

As a fully integrated 2000 lumen torch light factory, we can ensure every torch light achieves the rated 2000 lumen brightness.”

The Advantage: Standardized Agency System

What impressed me most was their agency policy. Director Lin clearly stated:

“Our 2000 lumen torch light factory adheres to the ‘one city, one agent’ principle, appointing only one general agent per city.

We will:

– Sign exclusive regional agency agreements

– Strictly control market pricing

– Prohibit cross-regional sales

– Provide marketing support”

“Because we are a fully integrated 2000 lumen torch light factory, we can ensure product quality stability,”

Quality Director Wang stated confidently.

The Transformation: From Chaos to Standardization

After one year as GHS’s exclusive agent:

– Market price system has remained stable

– Profit margins have returned to reasonable levels

– Customer complaint rates have decreased by 90%

– There are no more worries about cutthroat competition

Last week, the competitor who had previously engaged in price wars with me approached me and remarked say, “

You’ve found a 2000 lumen torch light factory that truly understands how to protect its agents.”

Choosing the GHS 2000 lumen torch light factory made me deeply understand that

An excellent supplier must not only have reliable product quality but also a win-win cooperation philosophy.

A fully integrated factory that values both product quality and agent interests is a partner worth committing to for the long term.

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(This article is adapted from real agency experiences.)